HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to bring home industry honors with a new award that emphasizes the impact the Transmission Physician has made in the auto industry, growing the brand’s reputation for service and quality.
Cottman’s web series the “Transmission Physician Educational Video Series,” featuring an animated female transmission expert, earned the Silver Award—an honor bestowed to outstanding entries of creative excellence on the web.
“Last year, our Cottman Man Educational Video Series brought home Silver Awards in the categories of Online Video – News and Online Video – Animation from the 2016 W3 Awards, and it’s incredibly encouraging to see the Transmission Physician bring home the same honor this year,” said Derik Beck, vice president of digital marketing at Cottman. “I never could have imagined the impact the Transmission Physician would have on the industry – it has been an incredible year of recognition across the board thanks to her.”
The W3 Awards sanctioning body, AIVA, is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
In determining winners, entries are judged based on a standard of excellence as determined by the AIVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all, and are scored on a 100-point scale by judges.
“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world,” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”
Winning a W3 Award continues to raise Cottman’s reputation as an industry leader, and for the Transmission Physician video series as they contribute to the overall marketing strategy of Cottman.
The W3 Silver Award is just one in a series of awards that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:
- Women in Auto Care – 2017 Automotive Communications Award
- Communicator Awards – Campaign/Web Series – Gold
- Communicator Awards – Video Education – Gold
- dotCOMM – Video for Web – Animation – Platinum
- Hermes Award – Educational – Gold
- Summit Creative Award – Animation – Silver
- Telly Award – Craft Use Animation – Gold
- Telly award – Video/Web Series – Gold
The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.
As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.
She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
About Cottman Transmission and Total Auto Care
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.
About the W3 Awards
The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a Who’s Who” of acclaimed media, advertising and marketing firms. Please visit www.aiva.org for a full member list and additional information.